Integrated Content Network: Improving User Experience and Increasing Distribution Opportunities
As you know, W3i gives users access to a wide catalog of applications on a variety of unique sites. At the same time, we also create value by connecting users to other apps they might find useful, interesting or relevant during the installation of these applications. As a clear investment in our application network, content discovery and furthering distribution opportunities for our advertising partners, I have the pleasure of announcing the release of a new internal product called Integrated Content Network.
Integrated Content Network (known internally as ICN) improves content discoverability through increased content availability and dynamic categorization on our sites. This benefits both users and advertisers. Users will discover more applications to download thus leading to greater distribution opportunities for our advertising partners, getting more of their applications in front of more potential users. Visit the freshly redesigned Freeze.com to see our first site powered by ICN.
But there’s more: ICN also increases internal efficiencies by leaps and bounds, allowing us to ensure we stay on top of application trends and seasonal changes. Couple that with ICN’s real-time site updates and we’re set to meet users’ needs with great speed.
ICN has a bright future. We have some great things in store for it, providing even further benefits to our partners and users. When these improvements are ready to be rolled out, you’ll be sure to hear about it.
As W3i moves forward, now is a better time than ever to become part of our application network. ICN is a perfect example of our investment in improving user experience and increasing distribution opportunities for advertisers. Looking for distribution for your app or monetizing your current traffic? You’ve come to the right place.
Eric Montag, Product Manager, W3i, LLC
Eric is a Pragmatic Marketing Certified Product Manager and uses his experience in internet marketing to lead the charge in product research, planning, and execution from both a consumer and business standpoint.
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