10 Things You Should Know About Developing Apps in Windows 8, Part 2

May 16th, 2012 | No Comments »

meet_windows_8

Are you ready to develop applications for Windows 8? This two part series is meant to prep you for the obstacles and opportunities associated with the process of developing for Windows 8. These five tips and the first five from part 1, will guide you through the process and help you transition to a metro mindset that will be essential for developing a great UX for both desktop and mobile users.  Read More »



10 Things You Should Know About Developing Apps in Windows 8, Part 1

May 15th, 2012 | No Comments »

meet_windows_8

Windows 8 still has the classic desktop user interface (UI) we are all familiar with but it also has an entirely new UI called Metro. Metro is designed for mobile and touch screen devices such as tablets. Many of these devices will only run Metro. You’ll need to learn some new concepts if you want to make apps for Metro. Read More »



Reviving an App That’s Lost Its Steam

May 10th, 2012 | No Comments »

Overcome-Frustration

Does this sound familiar to you? You’ve worked for weeks or months on an app that you had extremely high hopes for. The app launched in the app store, and hey, it was even well received. It was possibly even featured under “What’s Hot”. But then something tragic happened, the app started to lose steam, and before you knew it, it was crash and burn! Read More »



Finding the Perfect CTO: A Mobile Entrepreneur’s Guide

May 7th, 2012 | No Comments »

618

Have a stellar app idea but lacking the coding skills to bring it to life? Or maybe you’ve already set the wheels in motion towards your disruptive new app idea, but hit a few technical snags along the way? Chances are you’ll need all the help you can get before your app makes its big debut. Read More »



Maximize Freemium App Revenue With W3i’s New Monetization Tool [PRESS RELEASE]

May 3rd, 2012 | No Comments »

maximize game revenue

Minneapolis, Minnesota, May 3, 2012–W3i (www.W3i.com), a leader in monetization and user acquisition solutions for freemium apps, announces a new component of its Monetization Platform, compatible with iOS™ and Android™ games, that enables offers from multiple offer providers to compete in real-time for ad inventory increasing the effective yield wherever offers are viewed. Read More »



Gaming is Good for You [INFOGRAPHIC]

May 2nd, 2012 | No Comments »

Gaming is Good

As an app marketing company with deep roots in desktop, mobile, and social games, we have long understood the benefits of gaming. We’re by no means medical experts but then yesterday the Mayo Clinic announced “that combining computer use with moderate exercise late in life may decrease the odds of memory loss,” that’s why I felt it was vital to your health for me to share this infographic! Read More »



Smarter than the Average Bear [CASE STUDY]

April 30th, 2012 | No Comments »

bear icon

The Challenge

Due to changes in consumer demand, it was clear this action game needed to adapt to the evolving freemium market. The huggable hunters already had a strong brand following from their paid titles but this time around the developers needed a collaborative partner to Read More »



This Week in Mobile [TRENDS]

April 27th, 2012 | No Comments »

viddy microvideo app

Every marketing textbook that has ever been written states “content is king” but never in the history of the world has that been more true than today – until tomorrow. It’s getting easier and easier to create content and the price of production is dropping on a daily basis. With video cameras improving on smartphones, the hot content trend this week is microvideo blogging. Read More »



The Israeli Mobile Industry, Up Close and Personal

April 25th, 2012 | No Comments »

israeli mobile scene

It may come as a surprise to some who’ve been reading my posts, but I’m based out of Tel Aviv Israel. Having moved here after living most of my life in Montreal Canada, the first few years came as a culture shock. One aspect that quickly grows on you however, is the sheer entrepreneurial ambition many of Israel’s young adults possess. Read More »



The Radical Growth of the App Economy [INFOGRAPHIC]

April 24th, 2012 | No Comments »

iphone frugal dad

Brought to you by Frugal Dad

A recent study came out in which it was estimated that developing mobile applications accounted for nearly half a million new jobs on the market—a statistic I find absolutely staggering. It goes to show that seemingly small things can have an enormous impact on the economy. Read More »







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