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Archive for May, 2008

W3i’s InstallIQ™ Becomes the First Install System Certified in the TRUSTe Trusted Download Program

Tuesday, May 20th, 2008

St. Cloud, MN, May 19, 2008 — W3i’s proprietary software installation authoring tool, InstallIQ™ receives TRUSTe Download certification for meeting the requirements of the Trusted Download Program. InstallIQ™ is the first installer system to receive TRUSTe approval. InstallIQ™ allows consumers to choose additional high-demand software during the installation process in a secure, transparent environment.

“We have worked diligently to earn the TRUSTe Trusted Download Certification for our proprietary install system,” stated Andy Johnson, CEO of W3i Holdings, LLC. “With TRUSTe certification we demonstrate to consumers and business partners our continual commitment to online privacy and conducting business in a trust-worthy environment.”

“InstallIQ™ differs from the Wise or Install Shield installer systems as it offers publishers and users more options during the installation process,” comments Hayden Creque, VP and General Counsel. Hayden spearheaded W3i’s team in applying and receiving TRUSTe certification. “We recognize TRUSTe as the online privacy leader, and the importance that our unique installation tool met their stringent requirements so it could carry the TRUSTe Trusted Download seal.”

“The companies whose applications have passed the challenging certification process for the Trusted Download whitelist are all demonstrating a commitment to protecting consumer privacy,” said Fran Maier, executive director and president of TRUSTe. “By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users.”

TRUSTe offers a Whitelist of Certified Applications so businesses can direct advertising dollars and distribution opportunities to downloadable desktop software that provide clear and conspicuous notice about functionality of importance to the user and obtain informed consent prior to download. Certified applications provide an easy-to-use uninstall and allow users to maintain control over their computing environment.

About W3i
W3i, owner of Freeze.com and Ringtone.com, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about earning additional revenue from your installs, contact W3i about the W3i Download Network.

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe resolves thousands of individual privacy disputes each year. Founded in 1997, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. To learn more, visit http://www.truste.org.

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Jenkat Media and W3i Enter Into Distribution Agreement

Wednesday, May 7th, 2008

Partnership will extend Jenkat’s casual games from a try-and-buy model to a more consumer desired, free ad-supported distribution model.

Colorado Springs, CO, May 7, 2008 — Jenkat Media, Inc., a leading casual game developer and distributor, founded by veterans of Fox Interactive Media and MySpace Games, today announced they have entered into a distribution agreement with W3i, provider of integrated desktop and mobile marketing solutions. Jenkat and W3i will work to distribute Jenkat’s original game titles to W3i’s 15 million monthly unique users.

As a provider of integrated desktop and mobile marketing solutions, W3i provides its users with useful, safe, free software and utilities to improve their Internet experience. W3i’s goal is to connect users with downloads that make their time on the Internet more enjoyable including screensavers, wallpapers and now games from Jenkat Media.

“W3i is a leader in the distribution of free downloadable content on the Internet, having the ability to monetize users in an effective and user-friendly manner,” said Malcolm Michaels, President of Jenkat Media. “Lowering our reliance from the more traditional try-and-buy model of casual games will help lead the way to a better consumer experience and more effective monetization, all while helping Jenkat further its growth.”

“Our partnership with Jenkat further expands W3i’s access to top quality content. Studies show 90% of users will watch ads if it means they can play games for free. Knowing that casual games are one of the hottest and most desirable products for download on the internet, we know partnering with a leading developer of casual games, like Jenkat, will expand our offering of quality products for consumers,” comments Robert Weber, VP of Business Development and Co-Founder of W3i.

About Jenkat Media, Inc.:
Jenkat Media has over ten years of collective experience in creating successful socially-based casual games on multiple platforms, including PC and mobile devices. The management team at Jenkat Media has previously created and produced over 100 casual game titles, which have been played online over one billion times worldwide. Coming this summer is Jenkat’s new game, ”Mr. Biscuits,” an endearing hidden-object game full of mystery and fun for all ages. Please visit http://www.jenkatgames.com and http://www.jenkatmedia.com for more information.

About W3i
W3i, owner of Freeze.com and Ringtone.com, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about W3i, visit www.W3i.com.

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