The Arizona Cardinals made it to Super Bowl XLIII one game at a time; Similar to how Software Publishers can Win with Micro-Licensing – One User at a Time
The Cardinals are competing for the NFL title for the first time in over sixty years, by winning one game at a time, as they strive for the Super Bowl title. Software Publishers utilize Micro-Licensing one user at a time to increase conversions and revenue for their software. The same diligence is important for survival in this weakened economy.
Micro-Licensing can improve your bottom line. Familiarize yourself with What Micro-Licensing Is, Who Will Benefit, and How You Might Proceed, and your franchise too can experience unprecedented results.
1.  What Is Micro-Licensing?
a.  Definition
- Â
i.    A licensing solution supporting small, by the minute, incremental�
      licensing allowing the user to gradually commit to a software or
      digital media product conversion.
b.  The Players
- Â
i.    Early Lead – Double Trump (http://www.DoubleTrump.com)
      Recently I spoke with Assaaf Monsa who is a Co-Founder of Â
      Double Trump. Double Trump has multiple clients, specifically
      in the casual game space, which are already up and running
      with Micro-Licensing as a purchase option for accessing their
      downloadable games. The case study they published
      (http://www.doubletrump.com/CaseStudies.htm) showcases a
      significant improvement from an A/B test which was completed
      by one such game publisher, increasing revenue by 220%!
      Using Micro-Licensing as a purchase option triggered people
      to spend three times more per year.ii.    Mid Stage – Microsoft Files Patent for Pay-As-You-Go     Computing  Â
      (http://tech.yahoo.com/news/nf/20081230/tc_nf/63774):�
      Evidence that even the big guys are taking notice. The principles
      of Micro-Licensing are clearly more widely assumed as part of a�
      successful Software as a Service (SaaS) solution. However, I
      would be that Microsoft is not thinking of limiting this to the web
      and will also incorporate it with desktop software.iii.   Long Term – Digital River: As the worldwide leader in digital
      software licensing, you have to expect that they will be quick
      to adopt or find a similar model to exploit.
Download Page:
Upsell:
a.   Most Costly – Integrate Micro-Licensing into your own proprietary
      licensing platform. Double Trump has an API for which you could
      consider leveraging. This approach will, without question,
      require development resources from your company.b.   Dive Right In and Begin Testing – If you are brave enough,
      Double Trump offers a full service licensing solution.c.   Moderate Cost – Leverage Double Trump’s full service solution,
      or a comparable solution, by which you outsource your entire
      licensing so as to limit the implementation costs up front and can
      begin testing for yourself.d.   Conservative Approach – Wait for more evidence of the
      success of Micro-Licensing and formulate a plan for how you
      will maximize the potential. Stay tuned to the W3i blog as I plan
      to continue updating with new information on this topic as I
      discover more.c. Screenshots Taken From A Double Trump Powered Client
2. Who Will Benefit?
a.   FREE or Paid Doesn’t Matter
i.    Whether you are a software publisher leveraging ad-      supported services, such as those offered by W3i’s
      Download Network, a paid software provider, or a
      hybrid of both, you can benefit by providing flexible
      incremental licensing options with your software.
      With W3i’s Download Network you can double-up
      on increasing your revenue.b.   Software Publishers will generate more revenue from
      casual users that would not otherwise convert.c.   Users will benefit by being able to tip-toe into software
      commitments when they are unsure as to the amount of
      use or unsure as to the value of the software they are
      about to consume.3. How You Might Proceed
Feeling overwhelmed? If Kurt Warner and the Cardinals can do it, so can you. Remember the basics about what Micro-Licensing Is, Who Will Benefit, and How You Might Proceed; and you will be on your way for impressive growth in software revenues.
Ryan Weber, Vice President of Corporate Strategy and Co-Founder, W3i Holdings, LLC Entrepreneur and pioneer of Internet marketing focusing on increasing revenue and distribution for digital downloads.
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