Why TRUSTe Certification Matters
In or around 2006, TRUSTe created the first software standards program in the industry. W3i’s Install IQ™ was TRUSTe trusted download certified in May 2008. TRUSTe, as the leading industry watch group, allows those seeking distribution of their software to know that the certified software has a “trusted” standing. W3i’s clients know that an independent third party has certified that we honor choice and know and abide by industry best practices.
It is important to W3i because it provides a strategic advantage. It enables W3i’s business development staff to dispense with “distribution practice” type concerns and focus on the terms of the deal. It also is a key differentiator; W3i is the only certified installer in the marketplace.
In addition, as we screen potential clients, it is hard to know the good players from the bad. TRUSTe certification is a litmus test that makes it easier to approve potential partners. TRUSTe, in my opinion, also provides the most comprehensive guidelines to screen clients who have not obtained certification.
In my role, I am confronted day-to-day with ambiguous or non-existent standards. It is time that the myriad purveyors of “anti-badware” follow TRUSTe’s lead with clear criteria for flagging. Cheers.
Hayden Creque, VP and General Counsel, W3i Holdings, LLC
Hayden counsels W3i on intellectual property, Internet law, privacy, and employment law issues. W3i strives to meet or exceed industry best practices. To learn more, click here.
