4 Ways to Quickly Improve Your Landing Page’s Quality Score
Every time your keyword matches a search query, a quality score is given to your landing page. Why is this important? Because according to Google, “the higher your quality score, the lower your costs and the better your ad position.” Here are four easy ways to quickly improve this score.
Give Users What They Want
What does “relevant content” really mean? It means that your content matches the keywords you are buying for – whether it is a software download or an informational article. Load up on descriptive copy of your offer, but also make sure your keywords match your landing page descriptions. Ultimately, give people what they are after. Content is king – even if it is additional content beyond just the offering. This, of course, does not have to be as prominent as the downloadable content. Another thing to keep in mind is to avoid having redundant copy with different landing pages or affiliate pages. Google considers this to be less original.
Add Navigation
The navigation piece is twofold: it must be quick and easy for the user to access the content promised in your ad, but not so simple that the landing page becomes a trap. If your landing page is too basic, then Google considers this a removal of choice and consent. Solution – send users directly to the page where they can download the content, but build in additional navigation. This allows the users to look around if they are interested. The navigation could be as simple as linking to similar products or offerings on your site. In order to reduce conversion rate loss, try using less prominent buttons, tabs, or text links.
Briefly Explain Your Business Model
This applies to the whole concept of trust, or as Google refers to it, “transparency”. In some form or another, explain what you are up to, even if it is a small paragraph at the bottom of your page. Give a brief description of your offer and overall business model. Give users an idea of what is in store for them. For instance, if you have an ad-supported model, explain to users why it is that way and highlight the benefits of it (it is free!). Also, if you insist on collecting user’s personal information on your landing page, clearly explain how you intend to use it. Your best bet with personal information is to just not collect it.
Add Legal Documentation
This is a very basic one and supports your landing page’s “transparency” level. Simply add links to your Terms and Conditions and Privacy Policy at the bottom of your landing page. Easy access to these documents not only makes your page appear more reputable to users, but also increases your quality score.
Now go forth, and increase your quality score!
If you have in-demand downloads and are in need of additional cash, contact W3i. By using the W3i Download Network you can increase distribution, revenue, or traffic using our proven software marketing solutions. In no time there will be a positive impact to your bottom line. To learn more, click here.
Peter Novotny, Manager of Marketing, W3i, LLC
Peter Novotny uses his years of experience in Media Buying and Search Engine Marketing to lead the B2C user acquisition efforts for W3i’s web properties.
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January 12th, 2010 at 8:08 am
[...] keyword prices can be very competitive these days. Make sure you have a good landing page so your quality score is [...]
February 16th, 2010 at 12:19 am
hi
please help me in improving my quality score i can pay you if it really work
February 18th, 2010 at 11:28 pm
Thanks for sharing tips on improving the Landing Page Quality. I had same problems but it seems after these, it is getting improved.