Utility Software Company Increases Revenue with W3i’s Download Network
The Company
MicroSmarts, LLC, located in Oak Brook, IL, produces software that protects consumer privacy and enhances computer performance.
The Challenge
MicroSmarts, developers of software that protects consumer privacy, came to W3i in 2007 with an earnings problem inhibiting them from increasing the marketing of their PC performance software and expanding their business with the development of additional software products.
The Solution
MicroSmarts joined the W3i Download Network (WDN) in 4th Quarter 2006.
WDN is a network 
of companies with downloads either looking for
increased distribution or increased revenue. Microsmarts submitted the free version of SpeedItUp software, which speeds up and enhances computer systems. After passing W3i’s extensive QC review, an executable file was created using W3i’s proprietary, Install IQ Windows installer system. MicroSmarts used its consumer demand for the free version of its SpeedItUp software to drive traffic through the ad-supported installer system. Revenue was generated from W3i’s network of software clients, Yahoo!, Weatherbug, the Real Network, etc., willing to pay for the distribution of their software. SpeedItUp users downloaded value-added software in addition to their free SpeedItUp software; and MicroSmarts was paid for enabling the increased distribution of value-added software supplied by the W3i’s network of partners.
The Results
Results were immediate; in the first full month SpeedItUp earned $14,084 and monthly revenue has continued to grow with optimization improvements. MicroSmarts earnings totaled $309,507 over one year with W3i’s Download Network. SpeedItUp was also able to add to its revenue by offering free users the paid version of their software. MicroSmarts now has additional cash to infuse into its business to allow its continued growth.
Find Out More
To learn more about W3i’s Download Network and how you can increase revenue and distribution for your downloads, Contact Us.
Find Out More on How W3i Can Grow Your Consumer App Business
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January 10th, 2010 at 9:06 pm
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