VoloMedia Joins W3i’s Download Network to Acquire New Users
St. Cloud, Minnesota, May 7, 2009 – W3i, provider of marketing solutions that increase distribution, revenue, and engagement for Windows applications, announced today that VoloMedia is now part of W3i’s Download Network (WDN). VoloMedia, provider of advertising and reporting solutions for portable media, is using W3i’s Download Network to broaden its user base for its iTunes plug-in to grow its panel of users for more effective advertising.
“W3i’s Download Network can be a significant source of new users for growth companies with Windows applications and various types of plug-ins,” said Rob Weber, VP of Business Development at W3i. “VoloMedia joins a network of application companies in their efforts to ramp up user acquisition at a known ROI. During the installation process, WDN leverages the demand for popular free or trial downloads by matching them with other download companies seeking distribution, like VoloMedia, giving the user a value-add.”
“W3i’s distribution capabilities are helping us reach our target users,” notes Jeff Karnes, VP of Marketing and Products for VoloMedia. “Their installation and download process is a great way for us to promote our unique iTunes plug-in.”
W3i used its consultative services to optimize this distribution channel for VoloMedia, demonstrating how using proven techniques to engage the user can increase lifetime value and make their marketing spend more effective.
About W3:
W3i increases revenue, distribution and engagement for Windows applications and plug-ins. W3i uses a network approach combining the demand for free and trial downloads monetized by the distribution of useful downloads when the consumer is in the download mindset. W3i’s Download Network uses Install IQ, W3i’s proprietary Windows installer, the first installer to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 250 million installs–currently 15 million installs monthly and growing, W3i will prove to be a valued distribution partner in growing your application business. To learn more, visit W3i’s Download Network.
About VoloMedia:
VoloMedia provides a unique combination of products with a nationwide ad sales team to deliver advertising and reporting solutions for portable media, extending the reach and monetization of video and audio podcasts. The company’s products and services are utilized by some of the largest and most well known media companies, including ABC News, FOX News, MSNBC, Washington Post/Newsweek, and Public Radio International in its Business, News, and Politics podcast verticals. Other VoloMedia content verticals include Entertainment, Health, Music, Sports, Technology, Video Games, and Women. http://www.volomedia.com.
Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com
Jocelyn Johnson
212-924-9500
PR Contact for VoloMedia
jjohnson@gravitas-pr.com
