Cozi Joins W3i’s Application Network
W3i to Distribute Cozi’s Photo Collage Screen Saver Application
St. Cloud, Minnesota, July 14, 2009 – W3i, provider of marketing solutions that increase distribution, revenue, and engagement for Windows applications, announced today that Cozi is now part of W3i’s Application Network. Cozi, a free web service that helps busy families organize and simplify their daily lives, is using W3i’s Application Network to introduce its Photo Collage Screen Saver to a broader audience and grow its user base.
“W3i’s Application Network can be a significant source of new users for growth companies with Windows applications and various types of plug-ins,” said Rob Weber, VP of Business Development at W3i. “Cozi joins a network of application companies in their efforts to ramp up user acquisition at a known ROI. During the installation process, W3i’s Application Network leverages the demand for popular free applications by matching users with companies seeking distribution, such as Cozi and their Photo Collage Screen Saver, giving the user a value-add.”
The Cozi Photo Collage Screen Saver automatically finds digital photos already stored on the PC from vacations, birthdays, kid’s sports events and other family activities and displays them in dynamically generated photo collages on the computer screen, organized by event. Cozi also offers a shared family calendar and solutions to organize household lists, share information and stay in communication.
“W3i’s distribution capabilities are helping us reach new users with a focus on family,” said Robbie Cape, CEO and Co-Founder of Cozi. “W3i’s Application Network is an effective way for us to promote the Cozi Photo Collage Screen Saver and expose this audience to all of the benefits of Cozi.”
About W3i:
W3i increases revenue, distribution, and engagement for Windows applications and plug-ins. W3i uses a network approach combining the demand for free applications monetized by the distribution of relevant applications when the consumer is in the installation mindset. W3i’s Application Network uses Install IQ, W3i’s proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 250 million installs–currently 7.1 million installs monthly and growing, W3i will prove to be a valued distribution partner in growing your application business. To learn more, visit W3i’s Application Network.
About Cozi:
Cozi is a free web service that helps families organize and simplify their busy lives. With Cozi, families have the tools to manage schedules, track shopping and to-do lists, organize household chores, and share family updates – all in one solution. Families can access Cozi from any computer at home or at work, and can get shopping lists, schedules and messages on any mobile phone. Located in Seattle, WA, Cozi was founded by veterans of Microsoft, Expedia, and Amazon with a vision for creating technology tuned to the family. Cozi has more than 1.5 million family members, and is available for free at www.cozi.com.
Press Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com
The names of companies and products mentioned herein are trademarks of their respective owners.
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