W3i Introduces 3quency™, a Unique Toolbar Service for Increased Consumer Engagement
St. Cloud, Minnesota, July 16, 2009 – W3i, an application network that increases distribution, revenue, and engagement for Windows applications, introduces a new service, 3quencyTM, a toolbar platform that simplifies the building of complex toolbars, including client and user customization features, that encourage engagement.
Building a toolbar that engages the user with useful content and quality search capabilities is an effective marketing strategy to increase user engagement. 3quency makes it easy with drag-and-drop widgets and flexible design capabilities for stronger branding combined with W3i’s robust reporting system supplying the data needed for effective toolbar management. “The technology makes it easy for a client to configure a toolbar’s content so that each user segment receives a unique, relevant experience that increases engagement. Users can easily customize to suit their own needs; strengthening engagement resulting in longer user tenure and increased performance.” comments Ryan Weber, Vice President of Corporate Strategy and Co-Founder of W3i.
The first toolbar delivered by 3quency is an upgraded and enhanced Freeze.com Toolbar offering more engaging content as well as access to the widget gallery. The free Freeze.com Toolbar is one of the most accepted recommendations offered through W3i’s Application Network.
- Freeze.com Toolbar powered with 3quency
W3i partnered with Visicom Media, a world-wide leader in the development of toolbar technology. Visicom Media has eight years of toolbar experience building Dynamic Toolbar one of the most robust toolbar platforms, providing toolbars for Comcast, Verizon, Oracle, NASDAQ, Miniclip,Date.com, and VeriSign. Its new DTX technology is a unique platform for building, deploying, and managing next-generation toolbars. “We’re very happy to partner with W3i and be able to provide an unparalleled toolbar experience with our Dynamic Toolbar DTX platform. Thanks to its flexible architecture, it’s now really easy for 3quency users to add their favorite widgets with a simple drag and drop or adapt almost any functionality for clients,” said Dominic Tremblay, CMO of Visicom Media.
W3i distributed over 21 million toolbars using a network approach for application distribution. To learn more, contact W3i about 3quency or visit us online at: http://www.w3i.com/increase-engagement.aspx.
About W3i:
W3i increases revenue, distribution and engagement for Windows applications and plug-ins. W3i uses a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. W3i’s Application Network uses InstallIQ, W3i’s proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 250 million installs–currently 7 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit W3i’s Application Network.
Press Contact:
Deborah Manthei
W3i Holdings, LLC
deborah.manthei@W3i.com
320-257-7571
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July 23rd, 2009 at 7:43 am
[...] W3i announced a new product at the conference, 3quency, which aims to provide a better custom toolbar solution. [...]