Application Distribution and Business Models: A Survey
W3i just wrapped up its first, of what will intently be annual, B2B Market Survey. We dubbed it the Application Distribution and Business Model Survey. Our goals were to improve our understanding of the Windows Application Market and its needs as well as broaden our understanding of how W3i can improve its services for both business partners and users.
I want to share three key insights gained from the survey. These insights are macro-level and, if instituted soundly, can provide consistent and copacetic results, fueling growth in the app market.
Insight #1: Know the Market Landscape
One thing is certain; the Windows Application Market is complex. Our survey added clarity into the diversity of verticals, needs, priorities, and anxieties that exist in this marketplace. It’s important to understand the landscape of the market(s) you’re in and to put that information to work. W3i has a unique vantage point in that we see the market across the entirety of application verticals (social networking, shopping, utilities, etc.), and we intend to use this information to better solve problems that uniquely impact the market.
Insight #2: Security and Trustworthiness Rule
Throughout the survey, respondents sent a clear message as to the importance of security and trustworthiness (see Figure 1). In every business partner and user interaction, these two values must be communicated with crystal clarity. Not only that, but your actions must match your words. W3i has a commitment to upholding a secure and trustworthy experience for users and partners. Our TRUSTe-certified InstallIQ is a perfect example of our testament to this.
Insight #3: Invest in Your Business Partners
We are humbled yet proud to have received high marks in the survey for our Business and Operational Support. Business Partner Satisfaction is one of our core corporate values — on a day-to-day basis our team works relentlessly to maximize growth and business partner relationships. Investing in a partner is truly an investment in the entire ecosystem – the entire market. Doing this acts as a direct conduit to improved user experience, improved campaign effectiveness and partner and user problems that get solved.
So there you have it. In sharing a few of the insights gained, our hope is that we can further drive innovation and growth in the Windows Application Market. Feel free to share your thoughts in the comments.
Eric Montag, Product Manager, W3i, LLCEric is a Pragmatic Marketing Certified Product Manager and uses his experience in internet marketing to lead the charge in product research, planning, and execution from both a consumer and business standpoint.
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