Top Application Trends from ad:tech New York
New York is exhausting compared to central Minnesota, but I love the passion for Internet marketing one finds at ad:tech. It always regenerates me.
If you didn’t make it this year, here are some of the trends that I picked up on for Application Marketers:
- Mobile – The talk is mobile. The slow-up is facilitating the transfer of money and getting found (distribution).
- The Cloud – Creating opportunities for open-source application developers. Cuts down on overhead costs.
- Generating revenue from content – Consumers seek knowledge; deliver value in your application and they will follow.
- Social is here to stay; it pays to really listen. Multiple tools are available for listening. How many do you use?
- Increased spending in digital. Combining digital with traditional media can double response rates (per Rod Lehman of HP Software). Be adventurous—think application, it’s a powerful engagement tool. http://www.adtechblog.com/blog/detail/marketing-3.0building-great-brands-in-the-digital-age/
- App discussion: “Branded apps are not marketing”:
- Again, apps need to have utility—they must serve a purpose. User’s app interests vary by geography. In US, consumers like social apps; in India, productivity apps rule.
- 64% of mobile users are open to seeing advertising on their phone(per GetJar); advocating for the free model.
- Apps offer incredible engagement.
- Mobile another touch-point.
- Measuring success through number of downloads, returning traffic, and engagement.
http://www.mobilemarketer.com/cms/news/database-crm/4579.html
What do you think the latest app trends are? I appreciate your comments—now back to my emails.
Donny Snyder, Business Development Manager, W3i, LLC
Donny uses his experience and excitement for the internet industry, along with W3i’s Application Network, to provide distribution and monetization solutions for content providers.
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