Consumer App Revenue Alternative: In-App Ads
When was the last time that you watched one of your favorite TV shows and saw no advertising? Sure, in the world of TiVo and DVR, you can fast forward through ads or watch your show online, but most TV programming is paid for by advertisements. How many times have you heard the tagline, “this show is brought to you by” followed up by a 15 second blurb about each of the 2 or 3 companies that are paying to allow you to view it? The show doesn’t stop halfway through and ask you to pay $19.95 for the last half of the program. No, you get to enjoy your show for free because of the advertisements. The same can hold true for apps, you can choose between interstitial advertising or advertising in the installer.
Could consumer application companies benefit from this business model? Absolutely! Companies can place advertising in their applications to generate revenue. Or for a better user experience, ads can be displayed during the installation process. By giving users the opportunity to “Accept” or “Decline” up front, there are no interstitial ads to disturb the user experience. By showing the user advertisements for valued applications during installation, your application can drive additional revenue. To learn more, contact W3i.
Donny Snyder, Business Development Manager, W3i, LLC
Donny uses his experience and excitement for the internet industry, along with W3i’s Application Network, to provide distribution and monetization solutions for content providers.
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