How Pay Per Install Programs Reduce Distribution Costs for App Developers
This article was written for app developers seeking distribution, however, if you have a website and would like to promote W3i’s applications, go to W3i’s affiliate sign-up form.
Pay Per Install Programs for All Platforms
Every market leading platform, including iPhone, Facebook, Windows, and even Internet Explorer toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per install or pay per download basis.
Cross Promotion Typically the Method Powering Pay Per Install Programs
Most of the pay per install networks utilize some method of cross promotion to drive additional installs while users are installing or interacting with another app.
What Other Distribution Channels Don’t Want You to Know About Pay Per Install Programs
So, how do these pay per install networks, like W3i’s Application Network for Windows apps and browser add-ons, compare in cost to other channels for app distribution such as search, display, affiliate, and OEM?
To answer this question, I had W3i’s Media Buyers examine past campaign performance across these difference channels and tallied up our effective cost per install by channel. The following bar graph is based upon the actual campaign performance which was achieved.
Pay Per Install Programs the Lowest Cost Alternative
As you can see from W3i’s campaign results, pay per install programs can create a meaningful distribution channel while lowering an app developers costs by often as much as one third the cost of other alternatives!
Many app developers have tried search and affiliate programs to promote their app because they are more widely recognized tactics, but have failed to launch and optimize their apps for low cost pay per install networks.
Ask About Compliance & Review the User Experience
Make sure you ask your pay per install program how they adhere to industry best practices, and what care they take in establishing a valued user experience. The engine that powers W3i’s Application Network, InstallIQ, has received the Truste Trusted Download certification and is white listed by Truste.
Get your App on a Pay Per Install Program
Whether you have an iPhone app, a Facebook game, a Windows application, or a browser toolbar, contact W3i to learn how you can launch and optimize your app using W3i’s pay per install network.
Rob Weber, Vice President of Business Development and Co-Founder, W3i, LLC
Rob is an Internet marketing pioneer with over ten, profitable years evolving W3i in the consumer application industry.
Find Out More on How W3i Can Grow Your Consumer App Business
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