St. Cloud, MN, June 28, 2010 – W3i, a leading desktop and mobile Application Distribution Network for the Internet industry, launches Apperang.com, a new Internet service where consumers get rewarded for discovering and sharing great mobile applications. 

“Apperang.com gives consumers a way to discover interesting apps and then get paid for each installation,” said Andy Johnson, CEO at W3i.  “By becoming members of Apperang and sharing their interests, consumers view applications that they find useful and get paid for installing them.  What could be better than that?”

Apperang.com works as follows:

1. User visits Apperang.com, consumer website
2. User views recommended apps
3. User installs app and syncs through iTunes®
4. User gets paid $.25 if the app is free or $.25 plus the cost of the application if it is a paid app

Apperang will initially support apps available on the App Store for iPhone®, iPad®, and iPod touch® devices.  Apperang launches as a desktop website and will be extended with an iPhone app at a later date.  Only US residents will find available apps, but additional markets will be added quickly.  Consumers in other countries can become a member and will be notified when apps become available for their country.  Users must be 13 years older to join.  Members get paid a 5% referral bonus for the first 2 years on all install revenues generated by their direct referrals.  

Apperang.com launches its public beta on June 28, 2010, at 6:00 a.m. CDT.  Participating apps in the beta include MyTown by Booyah, Inc., Fingerzilla by Inert Soap and Sigma by BigStack Studios.  To start earning cash, join Apperang.com today.

About W3i:
W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications.  On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel.  On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iOS app distribution on a pay-per-install basis with no integration.  W3i’s solutions use the company’s InstallIQ, intelligent installation technology, for recommending PC and mobile applications that users’ value.  InstallIQ was optimized on more than 400 million app installs–including more than 100 million in 2009.  W3i will prove to be a valued partner in growing your application business.  W3i runs several owned-and-operated consumer sites including Apperang.com, Freeze.com, and Screensaver.com with more than 15 million unique visitors a month.  To learn more, visit www.W3i.com or view our W3i Mobile Press Kit.

Press Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com

The names of the companies and products mentioned herein are trademarks of their respective owners.

St. Cloud, MN, June  28, 2010 – W3i, a leading desktop and mobile Application Distribution Network for the Internet industry, today announces the launch of W3i Mobile Solutions, a new mobile app distribution service delivering low-cost advertising campaigns for iOS apps on a pay-per-install basis with no integration.W3i Mobile is utilizing InstallIQ™, the intelligent installation technology, built by W3i and optimized on more than 400 million application installs, including 100 million in 2009 alone.  

“W3i is excited to extend its distribution solutions to now include iOS applications,” said Andy Johnson, CEO at W3i. “By using InstallIQ’s intelligent installer technology, W3i Mobile offers advertisers several benefits right out of the gate — speed-to-market with no integration, powerful targeting to increase relevancy for users, and sophisticated reporting to measure the effectiveness of ad campaigns.” 

W3i Mobile distribution is initially available through W3i’s new consumer web site, Apperang.com and works as follows:  

1. User visits Apperang.com  website
2. User views recommended apps
3. User installs app(s) and syncs through iTunes®
4. App advertiser pays only for installs plus the cost of the application

One of the ways iPhone® app developers are using mobile distribution services is to increase their rankings in the App Store®, creating the critical mass necessary for a profitable app business.  With more than 225,000 apps in the App Store, and 15,000 submitted each week, the key to success for developers is to use mobile distribution services to get their apps into the hands of users to increase their rankings.   According to Pinch Media (as of March 2009), appearing on a Top-100 list increases daily new users by an average of 2.3 times.  Greater gains result from appearing in the Top-25 and Top-10 lists (more variable but often an order of magnitude). The private beta of W3i Mobile launched June 22^nd, and today the company launches a public beta.  Participating apps in the beta include, among others, MyTown by Booyah, Inc., Fingerzilla by Inert Soap and Sigma by BigStack Studios. To learn how you can participate in the W3i Mobile Solutions beta release, please contact W3i or call Thomas Heitz at 1-877-257-7025, ext. 7593.

About W3i:
W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications.  On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel.  On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iOS app distribution on a pay-per-install basis with no integration.  W3i’s solutions use the company’s InstallIQ, intelligent installation technology, for recommending PC and mobile applications that users’ value.  InstallIQ was optimized on more than 400 million app installs–including more than 100 million in 2009.  W3i will prove to be a valued partner in growing your application business.  To learn more, visit www.w3i.com or view the W3i Mobile Press Kit.

Press Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com

The names of the companies and products mentioned herein are trademarks of their respective owners.

W3i is launching a new service that pays consumers to download iPhone apps

Just launched a new game on the iPhone?  

Prepare to join more than 200,000 applications battling it out to land on top download lists. If you’re not listed, it’s likely consumers won’t even be aware of your existence.

One new solution? Tell consumers that for every app of yours they download, they’ll receive 25 cents in their PayPal account.

Sartell, Minn.-based software distributor W3i says it’s a good way for new apps to attract attention. On Monday, W3i will launch an online service featuring dozens of iPhone applications, offering consumers real cash for every download while letting developers pay to gain the traffic they need.

“There is no easy way to discover apps that one might be interested in,” said Andy Johnson, CEO of W3i. “To get there you have to break through the clutter. This is what we do.”

W3i is launching its service, called Apperang, at a time when the number of mobile applications and the demand for them continue to grow. More than 4 billion iPhone applications have been downloaded since the app store launched in 2008, according to financial services firm Morgan Stanley.

But getting a share of those downloads can be difficult, developers said.

James DonFrancesco hopes that by using Apperang, his company’s 99-cent app that measures elevation will move up from its No. 30 ranking on the app store’s top navigations downloads list and generate more sales.

DonFrancesco, vice president and director of business for Eden Prairie-based Precognitive Research, said his company is paying W3i $500 for Apperang and estimates it will bring about 400 downloads.

Meanwhile, consumers will log onto www.apperang.com, plug their iPhone into their computers and download the app for free.

“It’s going to help us boost our ranking in the app store, and that’s the key,” DonFrancesco said. “When you get listed higher in the app store, consumers will see your application listed and more people will see it and more will buy it.”

Executives at W3i hope Apperang will provide an additional revenue stream for their company. It also makes software that helps Web developers attract more users for things like wallpaper and toolbars by giving people additional recommendations when they download something online.

The company said it has been profitable for 33 consecutive quarters and has 67 employees. In 2006, it said it had $26.8 million in revenue, but has not disclosed sales since then for competitive reasons.

W3i came up with the idea for Apperang in the first quarter of this year. As more people were buying smart phones and using the mobile Web to download applications, W3i wanted to get into that market, executives said.

“There is a bigger opportunity with this than our core business,” Johnson said.

Still, some industry analysts are skeptical whether there is enough incentive for consumers to go through Apperang to download an app.

“I’m not sure if I’m highly motivated by a quarter,” said Mark Beccue, a senior analyst at ABI Research. “It doesn’t buy me much these days.”

Nashville developer Jackson Miller, who helped launch the popular iPhone game gpsAssassin, said he’s not sure if he would use Apperang to advertise his apps because there’s no metric to track whether the consumer uses the app once it’s installed.

Giving away cash is easy

“Paying 25 cents to install it and delete it would do me no good,” said Miller, who plans to relaunch the game this year. “It’s really easy to give away cash. I don’t know if the people that you are going to get from giving away cash are going to then turn [that] into revenue dollars for me.”

iPhone applications can cost anywhere from $20,000 to $150,000 to develop, according to Forrester Research. Some developers choose to charge money for their apps, while others offer them for free.

Free apps generally make money through virtual products bought inside a game, mobile advertisements or by encouraging customers to purchase other products. Apple retains 30 percent of app sales.

W3i will be selective as to which apps it features on Apperang, said Ryan Weber, vice president of corporate strategy and co-founder.

Weber said the company has had success in attracting customers to other recommended software and will select applications that are high quality. The company plans to promote Apperang through blogs, cross-promotions within its business and Apperang’s referral service.

“The cash incentive alone is not going to be significant enough,” Weber said.

Click Here to View Star Tribune article

With the proliferation of mobile applications, the age-old marketing problem of discovery is now paramount.    A major element of success is getting top iPhone apps.  

W3i conducted mobile application research with both B2B mobile app developers/marketers and B2C mobile app users, in an effort to understand the successes and challenges developers face when vying for the top spot in various app stores.  The results are useful as you develop your plan to develop top iPhone apps. 

This article will cover the results of W3i’s B2B Mobile Application research; and the results of the B2C mobile application research will be covered next month.

B2B Mobile Application Research Summary

Method
This data was derived from 33 survey responses to our Mobile App Monetization and Business Model research.  The survey was hosted online with links distributed through 3rd party sites and personal emails.  Recipients of the survey link were asked to participate in the survey and received a whitepaper as an incentive.

Purpose
The purpose of the application research was to uncover app marketing techniques employed to drive mobile app discovery and downloads of native apps developed for the top mobile platforms in the US. 

Criteria
A respondent was required to be a developer of native mobile apps for iPhone, iPod Touch, Android, and BlackBerry devices.  Each of these platforms offer a proprietary “app store” to developers for managing the discovery, download, and monetization of apps developed on their respective platforms. Most respondents to our survey were iPhone app developers (53%) that develop native iPhone apps as their primary business (47%). 

App Store Rankings
Tip:  Learn how rankings in each app store work and how they affect the number of installs an app receives.  Many of the top apps are using mobile app advertising campaigns to get them to the top of the ranking.  Try flighting—run promotion to get to the top and then stop promotion and let it ride until the app drops below the top rankings, then run promotion again.  Other app stores to consider:  Handmark, Handango, GetJar, and carrier app stores (long approval time).

Each of the 3 app stores addressed in this application research (i.e. Apple iTunes App Store, Android Market, BlackBerry App World) have specific methods for ranking mobile apps.  Only half of the respondents to this survey had a clear understanding of how rankings impact the number of installs they receive.  Most BlackBerry and Android developers do not know their peak popularity ranking in their respective app stores.  iPhone developers have a better understanding of where they fall within the various rankings.

iPhone
50% of iPhone developers have achieved peak popularity in the App Store for a free iPhone app. 28% have made the top 100 list for a paid app.

Android
36% of Android survey respondents have achieved peak popularity in the top 100 rankings for a free Android app.  Most Android developers (90%) don’t know their peak popularity ranking for a paid app and 63% don’t know their peak for a free app.

BlackBerry
2 out of 9 BlackBerry respondents have achieved peak popularity rankings in the top 100 for both free and paid apps.  78% do not know what peak popularity ranking they have achieved.

Business Model
Tip:  Make sure you understand how pricing will affect your demand.  Offering a mobile app for free can rapidly grow your user base; however, to sustain your business you must have a source of revenue. Charging for your app is one option, other options include:  ad supported, selling virtual goods for micro payments, and sponsorship.  Run tests to optimize pricing. 

Revenue from paid apps is the primary business model of most of our respondents (43%), followed by ad-supported free apps (22%).  The three most important factors in determining the business model of their apps were: user acceptance/experience (81%), revenue-per-install (71%), and quality reporting (33%).

For the majority of respondents (81%), user experience, and not revenue-per-install, was the more important factor in determining the business model of their app.

Advertising Techniques
Tip:  Paid search is only one option.  Because mobile advertising is experiencing slow adoption from major brands, much of the mobile ad inventory is affordable (think remnant).  Also, once you have an application with a large user base, use cross promotion to introduce a new application.  Cost effective tactics are PR, blogger outreach, social media and the elusive, viral marketing. 

Most survey respondents have tried at least some form of advertising.  The three most common practices were: offering ads within another mobile app (35%), mobile keyword search (26%), and ads on a desktop website (22%).

A significant number (30%) of respondents are not using any of the common advertising techniques to drive demand for their mobile  apps.  This could mean that they either are not advertising at all or are experimenting with entirely new and different techniques altogether.  However, if we take into account that 42% indicated that they do not spend any money on advertising, we can safely conclude that this 30% simply does not advertise.

Although survey respondents have tried most of the common app advertising techniques, most (52% of ad techniques) yield average results.

Engagement
Tip:  Don’t forget that retaining the user is as important as acquiring the user—depth of content and fresh content are both important to engage users.  It is easier to plan engagement features into the development of the app than to try to retrofit.  And you can’t improve what you don’t measure.  How to measure:  segment subscribers by multiple variables, prioritize segments, determine variables to measure, run a/b tests, roll out across segment, and continue to optimize.  Reports can include:  device reports by vendor and model, traffic reports on how content is being consumed, destination reports to identify potential partners or places to run ads.

Most respondents are satisfied (52%) with how their apps were rated in the app store.  However, 48% see that their ratings either need improvement or are not important.

When we asked app developers what they valued most, increased usage ranked highest (48%).  Given the option of increasing usage of an app by 10% or increasing the number of installs by 10%, developers would rather increase usage.  This is consistent with earlier responses which indicated that 81% of developers value user experience and user acceptance over revenue-per-install.

Marketers are just beginning to get an understanding of how to get top iPhone apps.  Hopefully this application research will give you some clues on elements that are important in your marketing and design tactics.  Stay tuned for next month’s article on the results of the B2C application research of 448 US smart phone users.  If you have any thoughts on how to get top iPhone apps, please leave your comments below.

Rob Weber, Vice President of Business Development and Co-Founder, W3i, LLC
Rob is an Internet marketing pioneer with over ten, profitable years evolving W3i in the consumer application industry.

St. Cloud, Minnesota, June 21, 2010 –  W3i, a leading desktop and mobile Application Distribution Network for the internet industry, was named one of the Top Workplaces in the Twin Cities metro area, based on an employee-based survey project from the Star Tribune.   The Star Tribune Top Workplaces special section was published in the Star Tribune on Sunday, June 20.  The report can be found at Star Tribune/Top Workplaces 2010.  

Produced by the same team that compiles the 19-year-old Star Tribune 100 report of the best-performing public companies in Minnesota, Top Workplaces recognizes the most progressive companies in the metro – based on employee opinions about company leadership, career opportunities, workplace flexibility, compensation, and benefits.  The analysis included responses from over 33,000 employees at Minnesota public, private, and non-profit organizations.

The rankings in the Star Tribune top places to work are based on survey information collected by Workplace Dynamics, an independent company specializing in employee engagement and retention.

W3i CEO, Andy Johnson, said, “I am honored to work with a group of people as highly engaged and focused on a common mission as the team at W3i. It is because of this engagement and passion that W3i is such a great place to work. It’s a real pleasure to be part of building a company that we can all be proud of.”

Star Tribune Publisher, Michael J.  Klingensmith, comments, “I congratulate each of the companies in the Star Tribune Top Workplaces on their outstanding accomplishment.  They have succeeded in creating a positive workplace for their employees during very challenging economic times.” 

About W3i:

W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications enabling publishers to provide quality consumer apps for free by recommending relevant applications giving advertisers a mass, performance driven distribution channel.  The W3i Application Network uses InstallIQ, W3i’s intelligent installation technology, for recommending PC and mobile applications that users’ value.  InstallIQ was tested and optimized on over 400 million application installs-over 100 million app installs in 2009.  W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

Press Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com

To qualify for the Star Tribune Top Workplaces, a company must have more than 50 employees in the Twin Cities metro area.  Over 1,000 companies were invited to participate.  Rankings were composite scores calculated purely on the basis of employee responses.

Google Chrome is building up anticipation from users and developers for their upcoming Chrome Operating System release which is set to include the Chrome Web app store.  As part of the new web store, users will have the capability to find and buy browser extensions and web applications based on ratings and reviews similar to Apple’s iPhone App Store.

Why is a web store needed for Chrome extensions and web apps? 

For users, an ever increasing amount of noise clutters the internet, preventing them from finding applications that best suit their needs.  For developers, there is no simple way to charge for their extensions or web apps, which provides a scalable distribution channel and a widely used commerce platform like the Apple App Store.  Google’s new Chrome Web Store will be released to solve these problems.  Google is following the lead of Firefox, which announced they would be supporting the sale of browser extensions at Add-Con 2009. 

How will browser add-on developers respond to the new Chrome Web Store?

Google began with their design principles for extensions and discussed how they may elaborate on them.  Four key components that went into the creation of each extension include:

• webby:  allow developers to easily create
• streamlined: avoid distracting users from the web
• fast and robust: automatically test for bugs and performance levels
• secure: sandbox environment so extensions must be granted by the user

With all of Apple’s mobile application success can you really blame Google for creating this web store for Chrome? 

This is an attempt for Google to increase traffic and grow their company as a web application distributor.  Apple witnessed a growing amount of success with their app store.  Right now the iPhone and iPad lead consumer app usage with 91% of the market, Android with 7% and Blackberry and Java with 1%.  Consumer apps have grown from 65,000 in July of 2009 and 100,000 in November of 2009.  The iPhone moved over 2 billion apps with an average of 6.7 million a day. With such a wide variety of applications only 5% of apps have over 100,000 users.  With these numbers, it is a no-brainer for Google to start developing their web store.

How will the Chrome Web Store benefit app developers?

There is consistent growth in the development of applications since 2008.  In the Chrome Web Store, apps will be provided to users for free or for a fee.  Currently, in Apple’s AppStore, 75%-85% of the apps downloaded are free while the remaining are paid applications.  The price of a Chrome Web App is predicted to range from $2.99 to $3.99.  70% of the revenue generated from the Google Web store will go to developers and 30% to Google.   Apps that run on Flash, HTML5, or any other type of format will be offered if compatible with the Chrome Browser.  “The Chrome Web Store appears to be less about control and more about connection,”  comments Clint Boulton of EWeek.com   

Creating the Google Web Store is a good way to sort out apps as it provides a catalyst for users to find the apps that they are looking for.  W3i helps users discover apps when they don’t know what they are looking for—during the installation. 

About W3i:
W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications enabling publishers to provide quality consumer apps for free by recommending relevant applications giving advertisers a mass, performance driven distribution channel.  The W3i Application Network uses InstallIQ, W3i’s intelligent installation technology, for recommending PC and mobile applications that users value.  InstallIQ was tested and optimized on over 350 million app installs-over 100 million app installs in 2009.  W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

Matt Machacek, Marketing Communications, W3i, LLC
Matt is a senior in the Marketing program at SCSU.  Matt is applying his learnings to W3i’s social media outreach.

What are Sponsored Advertisements?

Sponsored advertisements are ads that are paid for by one party and presented by another.  Cost per click ads that appear on Google are one example of this type of advertisement.  Advertisers pay to get their message in front of a user and the user receives something of value, like Google Search (or other Google products), for free.  Sponsored ads that appear within free applications are another example of this type.  These advertisements support applications so they can be downloaded and used for free.

Sponsored Advertisements Get a Bad Rap

Advertising within applications is a vital component in keeping some applications free for download and use.  However, sponsored advertisements in free applications have gotten a bad rap and are wrongfully associated with invasive or negative behavior such as software that is unknowingly installed on a user’s computer solely to collect user information without their consent.  This association is incorrect, as sponsored ads, when properly presented, provide an excellent way of making consumers aware of products or services that may be of interest to them and, as stated earlier, support development of free applications that people want.

To maintain a great user experience, free applications with ads should always follow industry best practices which include:

• Ability to easily uninstall the application
• Displays unobtrusive advertisements within the application
• Does not collect personally identifiable information
• Does not monitor activities

W3i Goes Beyond Industry Best Practice Standards

W3i connects people to applications.  Users receive quality, free applications and are given other application recommendations during the installation process.  Some of our recommended apps utilize sponsored ads to pay for further development and to keep the app free.  To support this, W3i goes beyond industry best practices. W3i’s intelligent installation manager, InstallIQ, uninstalls itself after installing the selected applications, it only installs applications that the user selects and each application has a disclosure which includes its terms and conditions as well as any privacy policy.  In addition applications have instructions on how to uninstall and can be easily uninstalled through the Control Panel/Add and Remove.  InstallIQ never collects personally identifiable information. 

W3i is committed to user trust and credibility, which is why we are proud that InstallIQ is the only installation manager that is TRUSTe certified.  InstallIQ only recommends applications that meet standards for being tested for malware and spyware set forth by TRUSTe and W3i.  W3i tests and monitors all applications, even those that display sponsored advertisements, within the W3i Application Network to remain compliant to these stringent standards.

Sponsored advertisements, when used properly, help users receive free applications that provide value and, at the same time, support the application developer.  W3i’s Application Network proves that sponsored ads in apps do what they are intended to – give the user what they want for free.

Eric Montag, Product Manager, W3i, LLC
Eric is a Pragmatic Marketing Certified Product Manager and uses his experience in internet marketing to lead the charge in product research, planning, and execution from both a consumer and business standpoint.  

Tech Crunch recently posted an article by guest author, Alex Ahlund, that’s worth reviewing if you are interested in marketing an iPhone app.  The article tries to answer the question most asked by application developers and those considering building an iPhone app–How much money can I make developing apps? 

Ahlund conducted a survey to see if he could uncover any information that might shed some light on the answer for this question.  He cautions readers not to take the information too literally, “I strongly encourage you to interpret this information only as an overview of the industry.”

Summary            

Financial information is provided on 96 different developers with average units sold around 101,000 during an average of 261 days.  The average price per application was $5.49 with around 387 sold per day.  According to Ahlund, developers have seen a return of 15 times their development costs.  Numbers may be skewed with the top 10% of developers being the ones with the best sales. 

• 23% of apps sold less than 1000 units
• 56% of apps sold less than or equal to 10,000 units
• 90% sold less than 100,000 units 
• 10% remaining sold 127,000- 3,000,000 units

*Note that Apple seems to be a key contributor in the rising sales of iPhone applications

Promotion Is Key

Success lies in being able to market your application so that it gets into the Top 100 or into any mentioned list.  Being on a recognized chart creates awareness of the application and continued sales. 

Other application marketing techniques include using Twitter, Facebook, forums, blogs, LinkedIn, and other social networks.  Developers continue to search for their niche hoping to create an application that will catch on with consumers and incur high amounts of revenue.  Ahlund states that success is a pretty basic product management theory, “Developers need to produce a fantastic product with high production values.”

Learn more  about W3i entering the iPhone application distribution space.  If you have any iPhone application distribution advice, please leave a comment.

To read Ahlund’s full article, click here.

Matt Machacek, Marketing Communications, W3i, LLC
Matt is a senior in the Marketing program at SCSU.  Matt is applying his learnings to W3i’s social media outreach.

St. Cloud, Minnesota, June 7, 2010 – W3i, provider of marketing solutions that increase distribution, revenue, and engagement for consumer applications, introduces W3i Mobile at Apple Worldwide Developers Conference (WWDC) in San Francisco by offering a $12,000 Mobile App Marketing Sweepstakes.

“W3i is excited about extending its distribution solutions to now include iPhone applications,” said Andy Johnson, CEO at W3i. To kick-off the business, W3i is conducting a public drawing for a $12,000 mobile app marketing campaign. The drawing will be held on-site @ WWDC on Tuesday, June 8^th, 2010 at 1:00pm PDT. (Online entries close at 11:55am PDT.) Click here to view the Official Sweepstakes Rules. 

Developers can enter the sweepstakes by visiting W3i.com/mobile or by giving a business card to a member of the W3i street team at the WWDC event in San Francisco on June 7 and 8, 2010.

W3i Mobile is also offering a 50% discount for the first 50 qualified advertisers that sign-up for campaigns before June 20th, 2010.  The promotion is offered to developers with a free or paid application available in the Apple App Store for download by U.S. residents.

W3i Mobile is an iPhone (including iPad & iPod touch) app distribution solution that offers low-cost, pay-per-install advertising campaigns to mobile app providers.  Contact W3i or call Thomas Heitz at 1-877-257-7025, ext. 7593 to learn how you can ramp up your iPhone application marketing efforts.

About W3i:

W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications enabling publishers to provide quality consumer apps for free by recommending relevant applications giving advertisers a mass, performance driven distribution channel.  The W3i Application Network uses InstallIQ, W3i’s intelligent installation technology, for recommending PC and mobile applications that users value.  InstallIQ was tested and optimized on over 350 million app installs-over 100 million app installs in 2009.  W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

Press Contact:
Deborah Manthei
Director of Marketing Communications
320-257-7571
deborah.manthei@W3i.com

The names of the companies and products mentioned herein are trademarks of their respective owners.

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