Charge your Custom Toolbar by Engaging with Social Apps: 3quency Highlights
W3i’s new custom toolbar platform, 3quency, helps publishers increase engagement and user retention, as well as strengthen their brand presence and generate meaningful revenue through the creation of browser toolbars. Each toolbar can be customized with a unique look and feel, as well as cool apps, buttons and features. As product manager for 3quency, I know well the great things our platform can do. This is why I’m introducing a weekly blog post called “3quency Highlights”. I’ll be highlighting the awesome apps that 3quency offers and the cool features that 3quency is capable of each week and how they can be used to benefit your site or business. This week I’ll be focusing on 3quency’s Social Apps.
An important part of making your custom toolbar “sticky” and thus increasing the amount of time users keep it installed is to ride upon the shoulders of social media. Most users have Facebook, Twitter or YouTube accounts these days, so why not extend those services directly to your user base in your custom toolbar? 3quency has three great apps to charge your toolbar with the power of social media:
Twitter app: Users can log directly into their Twitter account to view their timeline right on their toolbar. Compose a clever 140 character or less quip or reply to tweets directly from the app.
Facebook app: This app allows users to log into their Facebook account, view their Newsfeed, submit updates, and view events, among a plethora of other features. Why go to your Facebook page when you can access your social network from within your toolbar?
YouTube app: View most popular, top rated, and top viewed videos or search videos on YouTube with this app installed on your toolbar. There’s no better way to make your toolbar sticky by providing direct access to today’s viral video sensations.
Your custom toolbar can leverage the power of social media by including social media buttons piggybacking on the strength of social media to continue to engage your valued users.
Look forward to more 3quency Highlights in the coming weeks! And if you want to become a 3quency custom toolbar publisher, click here to get started!
Eric Montag, Product Manager, W3i, LLC
Eric is a Pragmatic Marketing Certified Product Manager and uses his experience in internet marketing to lead the charge in product research, planning, and execution from both a consumer and business standpoint.
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