Tips to Generate Awareness for iPhone, Android and Other Mobile Apps
Aaron Kardell, developer of iGarage Sales and other successful apps, gives great tips on how to create awareness for your iPhone, Android or other mobile applications in this video. The three key points are summarized here and can increase your chances for success after release.
Apply viral hooks in your app that will encourage people to share the app with others. Include links that make it easy to share the app on Facebook, Twitter, etc. If the app is only useful when a friend installs the app too, the referral will create additional installations.
People look for apps to download that have good ratings. There was a catch in the AppStore that users were only asked to rate an app after uninstalling. This created a negative bias. To improve ratings prompt users after they use the app awhile to provide feedback and ratings will improve. Attached are two examples of apps that include a request for ratings while users are playing the game, Angry Birds by Clickgamer.com/Rovio Mobile and Golf Putt Pro by Neon Play.
Don’t blindly introduce your app into the app store. Put a marketing plan together. Take into consideration doing pay per install, press releases and pay per click to increase your ratings in the app store.
You can watch the full version of Aaron Kardell’s video by visiting Untether.tv. By using these tips to generate awareness for your iPhone, Android and other mobile apps your app will pull ahead of the competition.
Rob Weber, Vice President of Business Development and Co-Founder, W3i, LLC
Rob is an Internet marketing pioneer with over ten, profitable years evolving W3i in the consumer application industry.
Find Out More on How W3i Can Grow Your Consumer App Business
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