Featured on Smart App Marketing, November 30, 2010

When it comes to driving your app up the rankings chart in the App Store, make sure you have the following two tactics in your corner: discounting and press.

Smart App Marketing’s Rob Weber talks with Michel Kripalani the CEO of Oceanhouse Media about what it takes to deliver hit after hit in the App Store.

Oceanhouse media publishes e-books and mobile games based on famous characters from Dr. Seuss, the Berenstain Bears and Rudolph to name a few.

The publisher is a media darling, having been featured in both national press and top tech press including: The New York Times, CNN Money, The Wall Street Journal, MSNBC, FastCompany, Wired and cnet.

Thanks to iPhone/iPad DevCon for press access at the 2010 San Diego conference.

Ryan Ruud

• 

Posted on: Tuesday, December 7th, 2010
Categories: Marketing, Mobile
Comment | Trackback |

One Response to “Press and Discounting: ‘Oh The Places You’ll Go’ With This One-Two Punch of App Marketing”

1. How To Achieve A Top Chart Ranking In The Apple iOS App Store | App Marketing Tips Says:
   February 17th, 2011 at 4:57 am

   [...] The price needs to be “ridiculous enough” that people tell their friends. Listen to my interview with Michel for more [...]

Leave a Comment