Anatomy of a Mobile App Entrepreneur
App entrepreneur success stories are becoming increasingly common through the ever-growing mobile industry. Of course, the truth is that working up to a hit app almost never happens over night or with your first app for that matter. As someone once put it, for every Angry Bird out there, there are at least 20 thousand angry developers.
Having met with countless app developers, I can safely say that the one thing they all have in common is entrepreneurial drive. With Apple recently crossing the 10 billion download mark and an estimated 44 billion downloads expected to be achieved by 2016, creative young mobile app developers everywhere are going all-out, looking to cash in on the hottest business trend to emerge in the last decade.
What does it take to become a successful app entrepreneur? Some may say that the development process is actually the easy part. Thinking of an app with the right balance of value, creativity and marketing reach, that’s the tricky part.
One of best apps to riches stories involves Lisa Bettany, a Canadian figure skater who suffered through a serious injury only to bounce back at the top of the app charts with her hit app Camera+. Entrepreneur.com shares her awesome story which I urge you all to read at least once.
Anybody Can Do It
We’ve all at one point or another had an “Ah-Ha!” moment where we were sure we’ve thought of a hit app idea, or at least know someone who has. However, we weren’t all born with the gift of coding flowing through our genes. Luckily there’s no lack of talented freelance developers for hire on services such as odesk, elance, guru.com and many other freelance sites to help get the job done.
Enter Trey Smith. After launching a very lucrative business as an affiliate in the online world, Trey turned his attention towards iPhone apps. His iPhone apps include top hits such as Jump Pack, Maze+ and Monster Magic. In just a 5 month period Trey’s apps have had over 3,000,000 downloads. In his webinars, Trey explains how he took his iPhone app game, Kolo’s Journey, from concept to completion and through marketing, almost entirely through the use of freelance services.
Business Sense on the Go
One of the biggest advantages entrepreneurs have today is the ability to conduct business anywhere via their mobile devices. From answering emails, to signing agreements, the use of Smartphones as business tools has transformed the way entrepreneurs do business. This also opens the door for app entrepreneurs to think outside of the box as far too many restrict their app ideas to “the next big game,” when in reality, there’s a huge window of opportunity to deliver utility and productivity tools to make on-the-go users’ life a little more fun and manageable.
In conclusion
The most successful app entrepreneurs have approached their app ideas by looking at what niche their app could best fill. Do not underestimate the power of targeting a specific audience or end-user for your app idea, that being said, the real magic happens when you keep your mind open to fun and creative ideas.
Find Out More on How W3i Can Grow Your Consumer App Business
RSS Feed
February 3rd, 2012 at 9:41 am
[...] Anatomy of a Mobile App Entrepreneur [...]