Ten Ways to Sharpen Your Social Media Strategy
Today more than ever, companies struggle to differentiate themselves from competition. The hottest craze in marketing to attract attention is Social Media, which deserves a well-thought plan.
Social Media is more than collecting Facebook “likes” and Twitter followers. It’s a method of discovering and sharing news and content. It’s a way of having your followers publish your message in their own words.
Consider the following as you begin to engage users or as you sharpen your current social strategy:
- Determine your goals and objectives. Make them tie to your overall company goals.
- Do your homework. What social media sites do you wish to engage with people? A starter list includes the obvious Facebook, Twitter, GooglePlus, LinkedIn and other blogs.
- Get to Know your Social Community. Find out what they respond to and their etiquette preferences and ease into it.
- Actively get to know your target users. Listen to them, understand them.
- Inject humor when possible. Learn what makes your social media members want to share what you have to say.
- Create a convincing reason to share. You can’t expect others to share without being asked or incentivized to share.
- Ask people to spread the word. Make it easy to share by adding buttons to easily utilize social media sites.
- Make things easy to read. People like quick, easy-to-remember material. Creating lists or “Top 10”-style reads keep your message brief, but valuable.
- Keep ideas fresh to your target market and don’t always use the same format. Shake it up.
- Illustrate speaking points with photos and charts. Make it easy for your social community to understand what you’re trying to say.
This is just the tip of the iceberg. Every day there are new articles about how to effectively market your social media strategy. Pay attention. The more informed you are about planning for the social web, the more successful you will be.
For additional tips on sharpening your social media strategy, contact W3i at info@w3i.com.
Sue Ann Heck, Account Development Manager, W3i, LLC
Sue Ann has extensive experience in account management and prides herself in building quality, long-term relationships with W3i’s valued partners.
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