Archive for February, 2012

Don’t Develop an App, Develop a Culture

Wednesday, February 29th, 2012

Brand-Culture

All over the world, millions of photography fans are happily snapping pictures with their mobile devices and many of them are sharing their work through services such as Instagram. In fact, the Instagram phenomenon has evolved well beyond the virtual confines of the web and mobile devices. There are now over 920 Instagram communities who meet regularly, all over the world.

Read More »



Is Apple Going to be Overhauling the Way Apps Are Discovered?

Friday, February 24th, 2012

genius

As you may have heard by now, last week, Apple acquired Chomp – an app discovery engine. This strategic move will play a crucial role in Apple’s effort to renovate the App Store, particularly in search. Tech Crunch reported the story first, stating, “investors should be very pleased with the outcome.” Since then, numerous Read More »



Your Brand’s App Sucks, Here’s Why

Thursday, February 23rd, 2012

future mobile shopping

The app frenzy we know today started roughly in 2008, when Apple opened its application store, “The App Store” and invited developers to build applications for the iPhone. Apple made history with their new business model, and it wasn’t long before other device manufacturers such as, Nokia, Samsung, and BlackBerry followed. Read More »



CSS Buttons Explained

Tuesday, February 21st, 2012

css boxes

There are a lot of new and cool CSS properties out there: gradients, border-radius, RGBa, content, and transitions just to name a few. But, one of my favorites to use, especially for buttons, is the box-shadow. The reasons for this are as follows: Read More »



Does Color Really Matter?

Thursday, February 16th, 2012

Colouring_pencils

Have you ever wondered how much the color choices you make can determine how successful your design or brand will be?  People make initial judgments about a product within 90 seconds of their first interaction with it, and between 62% and 90% of that assessment is based on color alone. Read More »



Apple’s Spring Cleaning of Copycat Apps Comes Early

Wednesday, February 15th, 2012

tiny wings clone

Spring is coming a little early this year, and Apple has already begun cleaning up the house. The current targets for this cleanup are copycat apps, which aren’t bringing real value to the App Store, and in some cases misleading iPhone users. Read More »



5 Resources for Design Inspiration

Monday, February 13th, 2012

google fonts

Design inspiration can come from a multitude of sources; the function of your product, your target demographic, even the natural world around us. It also comes from other great designers who have solved tough design challenges and created beautiful visual pieces. The web is full of great design work; you just have to know where to look. The following resources are useful for getting inspiration on your future projects: Read More »



5 Tools To Articulate Your App Idea Into Conception

Wednesday, February 8th, 2012

Like many others, the thought of creating a mobile app has probably crossed your mind at one point or another. You may have even seen one of the apps dominating top spots on the App Store and thought to yourself, “This is nothing; I could do better than this!”

One of the main problems idea owner’s face is articulating an app idea into conception. Read More »



New W3i SDK Enables Multiple Monetization Tools

Tuesday, February 7th, 2012

No longer do you need multiple SDK’s to optimize the revenue made from your app.   W3i’s new SDK gives you the ability to promote multiple offers, app and non-app, to increase your sales.  Here are some of the new features:

1.  Unified Mobile App Ad Platform (MAAP) and Ad-funded Payment Platform (AFPP)–one integration with multiple revenue-generating options Read More »



W3i Success Stories: SpellCraft School of Magic by Appy Entertainment

Monday, February 6th, 2012

Last week Gamasutra ran a story titled “Postmortem: Appy Entertainment’s SpellCraft School of Magic,” in which W3i was mentioned for being 1 of 3 key factors leading up to the success of Appy Entertainment’s SpellCraft – which won 148apps Best App Ever awards in Role Playing and Free to Play games. Read More »







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