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Going “Green” with Desktop Applications

Friday, August 15th, 2008

W3i is proud to be a part of comScore’s Trees for Knowledge initiative which recently announced it had sponsored over one million trees being planted through their partnership with non-profit Trees for the Future.

W3i has supported comScore’s efforts by offering its users the choice to download comScore’s RelevantKnowledge desktop application while downloading W3i desktop applications, such as W3i’s Green Earth Wallpapers, which are processed by W3i’s Install IQ technology.

Others are also getting in the game by creating their own cool “green” desktop applications including GreenPrint, a desktop application which helps users save money by eliminating unwanted pages saving paper, ink, money, and millions of trees. Additionally, Snap.com has been marketing their CO2 Saver, which saves energy when its user’s computers are running idle.

For all of the negative publicity surrounding the interactive media industry and online privacy, it is good to see socially responsible companies pitching in to do their part.

Rob Weber, Vice President of Business Development and Co-Founder, W3i Holdings, LLC
Rob is an Internet marketing pioneer with over eight profitable years evolving
W3i (owner of Freeze.com) in the Integrated Interactive Media industry.

 

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NBC Universal to Boost Its Interactive Media Presence Through Acquisition of The Weather Channel

Wednesday, July 9th, 2008

General Electric’s NBC Universal unit should be congratulated for leading a group to bid $3.5 Billion for The Weather Channel. By recognizing the strategic value of adding The Weather Channel to its arsenal of media properties, NBC Universal should be able to close the gap with competitors who have been stronger in a variety of interactive media channels. The Weather Channel has long been ahead of the curve in recognizing the value of creating an integrated, interactive presence throughout the Internet, desktop, and mobile connected world. For example, The Weather Channel’s desktop application which W3i distributes has been one of the most successful desktop widgets ever created, and drives many users back to Weather.com. Other smart media companies like The Weather Channel understand the value of creating an integrated, interactive media presence. One of my favorite recent quotes is one from Jeff Yapp, a top MTV Networks’ digital executive who said “If you watch our shows, you’ll want to live them.” (in Newsweek’s April 14th 2008 article by Johnnie Roberts titled “I want My (Web) MTV”,). Hopefully NBC Universal will fully take advantage of the knowledge acquired via The Weather Channel acquisition, and put this knowledge to use to grow other NBC Universal interactive media properties. (http://news.yahoo.com/s/ap/20080706/ap_on_bi_ge/nbc_weather_channel)

Rob Weber, Vice President of Business Development and Co-Founder, W3i Holdings, LLC – Rob is an Internet marketing pioneer with over eight, profitable years evolving W3i (owner of Freeze.com) in the Integrated Interactive Media industry. 

 

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Most Popular Christmas ScreenSaver Of All Time, Santa’s Workshop, Goes 3D

Monday, November 20th, 2006

Millions of computers throughout the world featured the screensaver, Santa’s Workshop, during the holiday season. Initially launched in 2000 in flash format it was the top downloaded Christmas screensaver of all time. Santa’s Workshop has now gone 3D.

“The latest 3D technology was used to develop Santa’s Workshop 3D ScreenSaver and The Santa Claus 3D ScreenSaver,” said Robert Weber, CEO of Freeze.com. “What a difference six years makes in the world of technology.” The screensavers continue to be available free to enchant users the world over.

Santa’s Workshop 3D ScreenSaver comes alive as the elves are busy assembling gifts and writing cards. A 3D train moves the gifts around the workshop while a squirrel in a wheel delivers the power needed. One little elf stops to warm his hands at the roaring fireplace. Santa paces around anxious for his big night. The light-hearted Santa music and workshop sounds make the scene come alive. Santa’s Workshop 3D ScreenSaver is the most realistic Santa screensaver on the Internet–a Christmas must-have.

Or download The Santa Claus 3D ScreenSaver. Utilizing the same 3D technology Santa Claus’ big night comes alive. Watch as the 3D sleigh and reindeers fly through the snowy skies over mountains and rooftops to land on snowy roofs. Santa slips inside to a delightful, cozy family room with a roaring fireplace and decorated tree. Santa unloads his glittering gifts and is off. The picturesque, snowy window is the perfect place to wave good bye.

As millions of families enjoyed Santa’s Workshop during the past six years, millions more will enjoy Santa’s Workshop 3D and The Santa Claus 3D screensavers.

Click below to see screenshots from these screensavers.

Santa #1 | Santa #2 | Workshop #1 | Workshop #2 | Workshop #3 | Workshop #4

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