St. Cloud, Minnesota, June 17, 2008 –W3i, provider of integrated desktop and mobile marketing solutions, announced today that it has joined the Right Media Exchange. W3i will leverage the Exchange to optimize its ad impressions and user- acquisition budget.

W3i buys and sells over 5 billion ad impressions each month to promote its content and the content of its partners. “Utilizing the Right Media Exchange’s advanced targeting opportunities and scale is essential for us to grow our current business,” comments Robert Weber, VP of Business Development and Co-Founder.

“It was crucial for us to find a platform that was more efficient to give us optimal return on our ad dollars and inventory,” said Andy Johnson, CEO. “We need to continue to grow our business in a fragmented online advertising market. Right Media provides a solid platform and a community of buyers and sellers that are essential to our advertising efforts.”

W3i has built its business on providing free, compelling content to its users since 2000. Display advertising is an essential part of connecting interested users with valued offers. W3i’s network has grown to over 3,000 publishers that can utilize the Right Media Exchange through W3i to optimize their marketing efforts. To become a W3i publisher, click here.

About W3i:
W3i, owner of Freeze.com and Ringtone.com, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month and over 4 million downloads, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. Solutions include: software marketing for shareware and freeware, software bundling and ad-supported installations. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about W3i, visit www.W3i.com.

With greater ease and possibly only a few lines of code, web publishers are going to soon be able to implement desktop features with Yahoo!’s BrowserPlus. http://browserplus.yahoo.com/

Drag-and-drop files from the desktop to your web page, alter images from the web, or my favorite, converting text to speech.

Instead of the annoying instant message alerts, I might finally have my favorite celebrity read to me my instant messages.

It’s quite amazing to me how much is being done to enable desktop capabilities in a more seemless web experience.  W3i, Adobe, Google, Yahoo!, Firefox, Microsoft, and others have all increased the velocity of innovation here.

Now that the platform is becoming simpler, I look forward to seeing what innovations publishers will come up with and expect that the demand for these capabilities to continue to rise.

Ryan Weber, Vice President of Corporate Strategy and Co-Founder, W3i Holdings, LLC

Ryan is an Internet marketing pioneer with over eight, profitable years evolving W3i (owner of Freeze.com) in the Integrated Interactive Media industry. 

The contact system behind Yahoo! Mail, Yahoo! Messenger, and Yahoo! Go is now available to developers, thus enabling social applications to further simplify their social applications for users.

Yahoo! announced on June 4^th the public release of their Address Book API:
http://developer.yahoo.net/blog/archives/2008/06/addressbook_api.html

Having signed up for more than my share of Web 2.0 applications, I have learned how painful it can be to establish my network of contacts from one service to the next.  I commend Yahoo! for taking an early lead in providing developers with a tool to better enable their applications to serve the user’s interests.

As a company which provides mobile, desktop, and web services to users, it will be a great pleasure to more efficiently connect a user’s contact information, such as looking up their phone number; so as to  seamlessly free the user from a single device in order to enhance content movability and enable content-sharing gracefully between a user and their network.

Ryan Weber, Vice President of Corporate Strategy and Co-Founder, W3i Holdings, LLC

Ryan is an Internet marketing pioneer with over eight, profitable years evolving W3i (owner of Freeze.com) in the Integrated Interactive Media industry. 

St. Cloud, MN, May 19, 2008 — W3i’s proprietary software installation authoring tool, InstallIQ™ receives TRUSTe Download certification for meeting the requirements of the Trusted Download Program. InstallIQ™ is the first installer system to receive TRUSTe approval. InstallIQ™ allows consumers to choose additional high-demand software during the installation process in a secure, transparent environment.

“We have worked diligently to earn the TRUSTe Trusted Download Certification for our proprietary install system,” stated Andy Johnson, CEO of W3i Holdings, LLC. “With TRUSTe certification we demonstrate to consumers and business partners our continual commitment to online privacy and conducting business in a trust-worthy environment.”

“InstallIQ™ differs from the Wise or Install Shield installer systems as it offers publishers and users more options during the installation process,” comments Hayden Creque, VP and General Counsel. Hayden spearheaded W3i’s team in applying and receiving TRUSTe certification. “We recognize TRUSTe as the online privacy leader, and the importance that our unique installation tool met their stringent requirements so it could carry the TRUSTe Trusted Download seal.”

“The companies whose applications have passed the challenging certification process for the Trusted Download whitelist are all demonstrating a commitment to protecting consumer privacy,” said Fran Maier, executive director and president of TRUSTe. “By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users.”

TRUSTe offers a Whitelist of Certified Applications so businesses can direct advertising dollars and distribution opportunities to downloadable desktop software that provide clear and conspicuous notice about functionality of importance to the user and obtain informed consent prior to download. Certified applications provide an easy-to-use uninstall and allow users to maintain control over their computing environment.

About W3i
W3i, owner of Freeze.com and Ringtone.com, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about earning additional revenue from your installs, contact W3i about the W3i Download Network.

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe resolves thousands of individual privacy disputes each year. Founded in 1997, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. To learn more, visit http://www.truste.org.

Tags: W3i, TRUSTe, downloads, InstallIQ, Install System, Trusted Download Program, Screensavers, Wallpapers, Ringtones, TRUSTe certification, Online Privacy, Wise, Install Shield, TRUSTe Trusted Download Seal, Trusted Download Whitelist, Consumer Privacy, Downloadable Desktop Software, Freeze.com, Ringtone.com, Web Privacy Seal, Andy Johnson, Hayden Creque

ST. CLOUD, MN, October 5, 2007 – Halloween is an excellent time for family fun. The Internet is a great resource for fun ideas for your family from creating invitations for your Halloween party to decorating your desktop with Halloween images.

Did you know? Halloween started in the U.S. as a harvest festival. It is now the sweetest holiday of the year with over 25% of candy sold in the two months prior to Halloween in the U.S. And it’s not just for children any more over 60% of adults get into the Halloween spirit (and admit to sneaking their children’s candy every now and then).

Get your family in the Halloween spirit with these spooktacular ideas:

• Print FREE Halloween party Invitations to get the party started. Free borders, text, images and more included.
• Add Halloween clip art for a ghastly touch to all your craft projects.
• Decorate your screen with a superior 3D Halloween Screensaver.
• Turn your wallpaper into a haunted cave—complete with 3D witch, ghouls and more.
• Download FREE Halloween sound effects to get in the creepy spirit!
• Play Halloween games until the haunting begins.
• Create a greeting card with your favorite goblin’s picture. Totally adorable.

All these Halloween products are available FREE at Freeze.com.

Create lasting Halloween memories for you and your family. Quality time doesn’t have to be expensive

About Freeze.com
Freeze.com was founded on the premise that superior quality content would draw a large audience. Over $1 million of original 3D screensavers, wallpaper and clip art are currently available. This totally free content is funded by optional promotions. Freeze.com is part of the W3i family of websites. To review Freeze.com’s superior quality content, visit Freeze.com.

Tags: halloween, halloween ringtones, screensavers, family fun, clipart, wallpapers, invitations, freeze.com, games, sound effects

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