Are you ready to develop applications for Windows 8? This two part series is meant to prep you for the obstacles and opportunities associated with the process of developing for Windows 8. These five tips and the first five from part 1, will guide you through the process and help you transition to a metro mindset that will be essential for developing a great UX for both desktop and mobile users.  Read More »

Windows 8 still has the classic desktop user interface (UI) we are all familiar with but it also has an entirely new UI called Metro. Metro is designed for mobile and touch screen devices such as tablets. Many of these devices will only run Metro. You’ll need to learn some new concepts if you want to make apps for Metro. Read More »

As an app marketing company with deep roots in desktop, mobile, and social games, we have long understood the benefits of gaming. We’re by no means medical experts but then yesterday the Mayo Clinic announced “that combining computer use with moderate exercise late in life may decrease the odds of memory loss,” that’s why I felt it was vital to your health for me to share this infographic! Read More »

Minneapolis, Minnesota, April 23, 2012–W3i (www.W3i.com ) W3i, a leader in monetization and user acquisition services for freemium apps, announces that  Fliptoast, one of the few social apps available  for Windows 8, now has its own dedicated tile on Windows 8. Read More »

During this past year, I have become a huge fan of over-communication.  On my team, emails are sent out regarding every project detail that could potentially affect others involved.  Literally, if someone might need the information an email is sent out.  Also, when someone can be taught to find the information Read More »

If you are testing a landing page, offers in a mobile app, or Facebook ads; the ultimate goal is to increase conversions, which in turn increases your ROI. It would be great if it was as easy as running a test and having a winner every time but this often isn’t the case. What’s important to understand is that testing is continuous and that you must regularly review what’s working and what’s not. Read More »

Design inspiration can come from a multitude of sources; the function of your product, your target demographic, even the natural world around us. It also comes from other great designers who have solved tough design challenges and created beautiful visual pieces. The web is full of great design work; you just have to know where to look. The following resources are useful for getting inspiration on your future projects: Read More »

Windows 8 which is expected to make its beta debut in February 2012 is trying to offer the “best of both Worlds” by incorporating a single OS that works across desktops and tablet devices. Read More »

On March 14, 2011, Microsoft released Internet Explorer 9 (IE9). The look and feel changed with the information bar moving to the bottom of the browser and the search bar being integrated into the address bar. But overall, the change in user functionality is what affected add-ons the most. This change also created a very different experience for the user in terms of what they have to do to use add-ons after they install them. Read More »

With Windows 8, Microsoft is taking a dramatic change in how users interact with Windows; centered on the Metro interface and application environment.  Here’s what I learned at the Microsoft Build Conference in Anaheim, California as Microsoft revealed the latest incarnation of Windows, namely Windows 8. Read More »