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Freeze.com Rebrands To W3i, Unveils New Identity at Ad:Tech 2007

Tuesday, April 17th, 2007

Saint Cloud, MN, April 17, 2007 — Freeze.com will debut the rebranding of their company to W3i and the launching of their new website and marketing services at Ad:Tech San Francisco, April 25-26, 2007, Booth 5884.

Freeze.com, with over 100 million registered users since its inception in 2000, has grown beyond its core competency, entertainment PC downloads, into the expanding mobile downloads category. W3i is gaining momentum in the high-growth mobile subscription category. iSuppli estimated that the worldwide mobile content market is projected to be $16.3 billion in 2006.

“Unifying our properties under the single business-to-business brand, W3i, helps current and prospective clients fully understand the complete range of services the Company offers to both large and small marketers.” said Robert Weber, CEO of W3i. “With our focus on downloadable content solutions and over 4 million installs each month we will continue to provide strong distribution for our software marketers, and leverage our capabilities in the emerging mobile content market.”

W3i represents the commitment of the team to get the measurable results needed to satisfy their business partners and continue to grow their business. Over the past four years W3i experienced 106% net sales growth to net sales of $26.9 million in 2006. W3i began with a focus on free downloable content in 2000 by developing high quality screensavers, wallpaper and clip art in exchange for consumers’ participation in promotions. Over $1.5 million was invested in high quality content. “A lot has changed from our roots in our dorm rooms to our current 22,000 sq.ft. headquarters.” chuckles Robert Weber, CEO.

Ad:Tech, the leading interactive marketing exhibition show, attracts over 10,000 interactive marketers and is the perfect environment to unveil the new corporate identity, W3i. W3i will also be attending SIC 2007 (Software Industry Conference) in Denver, Colorado, and launching an integrated marketing campaign.

About W3i
W3i delivers proven downloadable content solutions. With over 15 million unique users each month, W3i provides a receptive consumer base for customized, targeted marketing programs including software marketing, lead generation, display advertising and product placement. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region.

W3i Holdings, LLC, owner of Freeze.com, Ringtone.com, ScreenSaver.com and Wallpapers.com, was established in 2007, to unite all its business entities including Freeze.com, which was founded in 2000. Today it employs more than 50 Internet professionals. To learn more about W3i, visit www.w3i.com.

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Internet Entrepreneur and CEO Robert Weber Keynote Speaker At North Hennepin Community College 40th Anniversary Celebration

Wednesday, April 11th, 2007

St. Cloud, MN April 11, 2007 – Robert Weber will be the keynote speaker at North Hennepin Community College’s 40th Anniversary “Friends of NHCC” Luncheon on April 24, 2007.

Robert and his brother, Ryan, visualized their future as Internet entrepreneurs while attending NHCC as PSEO (Post Secondary Enrollment Options) students from 1996-98.Tapping into the latest computer technologies and faculty interest in the new phenomenon, the Internet, Robert and Ryan began formulating their business, W3i, with 2006 Gross Revenue of $26.9 million, 106% growth over the past four years.

“North Hennepin and other colleges throughout the world feed the thirst of growing minds.We were fortunate to have access to an education system that encouraged us to apply the concepts and theories we learned to our business development efforts at an early age.” comments Robert Weber.“I encourage students to begin thinking about starting a business while they are young, having a passion will spur success.”

About W3i
W3i delivers proven downloadable content solutions. With over 15 million unique users each month, W3i provides a receptive consumer base for customized, targeted marketing programs including software marketing, lead generation, display advertising, product placement and paid subscriptions. The Webers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region.

W3i, owner of Freeze.com, Ringtone.com, ScreenSaver.com and Wallpapers.com, was established in January, 2007, to unite all its business entities including Freeze.com, which was founded in 2000. Today it employs more than 50 Internet professionals. To learn more about W3i, visit www.w3i.com.

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Hayden Creque Joins W3i As General Counsel

Monday, February 26th, 2007

W3i today announced the promotion of Hayden O. Creque to General Counsel, reporting to CEO Robert Weber.

“We’re excited to welcome such a seasoned professional to our executive team,” said Robert Weber, W3i’s CEO. “Hayden is charged with becoming our resident expert on Internet privacy and software best practices. Hayden will manage our relationships with external industry-experts and partners to ensure we are adhering to the industry’s best practices. In addition, Hayden will quarterback our efforts to understand and potentially participate in the programs set forth by consumer advocacy groups, such as TrustE.”

Hayden Creque is the General Counsel of W3i, owner of Freeze.com and Ringtone.com. Hayden has had a diverse career path. He held several management positions with TDS TELECOM before attending law school. After law school he entered private practice with Lindquist & Vennum pllp as a litigator. Hayden now leads W3i’s privacy, risk minimization and best practice initiatives. He also counsels the company on contract, human resource, intellectual property and privacy law. In addition, he has a key role in determining W3i’s evolving strategy.

Hayden holds a J.D. cum laude from the University of Wisconsin and a Concentration in International Business Law. He also earned a B.S. in Business from Edgewood College.

About W3i
W3i delivers proven downloadable content solutions. With over 15 million unique users each month, W3i provides a receptive consumer base for customized, targeted marketing programs including display advertising, software marketing, lead generation, product placement and paid subscriptions. The Webers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region.

W3i, owner of Freeze.com, Ringtone.com, ScreenSaver.com and Wallpapers.com, was established in January, 2007, to unite all its business entities including Freeze.com, which was founded in 2000. Today it employs more than 60 Internet professionals. To learn more about W3i, visit www.w3i.com.

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W3i President and CEO, Robert Weber, Presents at the Sixth Annual Information, Marketing, Financial Technology & Internet Services Conference held by Gridley & Company

Thursday, January 18th, 2007

Over 200 business professionals attended the annual conference at the University Club in New York on January 8, 2007. Gridley & Company, a boutique investment bank, holds this conference to focus on innovative, high-growth companies and is attended by a wide variety of analysts and investors each year.

Robert Weber, CEO and Co-Founder of W3i, demonstrated how businesses can tap into the 15 million unique visitors each month looking for free desktop or mobile downloads with its services in Lead Generation, Software Marketing and Premium SMS.

“Our downloadable content products, like ringtones and screensavers, are in continued high demand and enable us to provide the large audience required by mass marketers.” comments Robert Weber, “We thank Gridley & Company for giving us the opportunity to speak at their 2007 conference.”

About Gridley & Company, LLC
Gridley is a boutique investment bank that provides financial advisory services to companies in the Information Services industry with a specific focus in the following sectors: Financial Technology; Marketing Services; Data Services; Outsourcing Services and Internet Services. Our dedicated industry focus, thoughtful strategic insights and extensive relevant transaction experience differentiate us from other Wall Street firms and lead to successful results for our clients. Gridley & Company LLC was founded in 2001 and is headquartered in New York City.

About Robert Weber
Robert Weber is CEO and Co-Founder of W3i, owner of Freeze.com. Through Rob’s leadership, Freeze became the 31st fastest growing company in the US for 2003 (according to the June edition of Entrepreneur Magazine and D&B). Utilizing retained earnings, and with minimal start-up capital, Rob has been instrumental in organically growing W3i into the category leader for online distribution of downloadable content.

About W3i
W3i is an interactive marketing services provider focused on the demand for downloadable content. With over 15 million unique users monthly, W3i provides a receptive consumer base for customized, targeted marketing programs including display advertising, software marketing, lead generation, product placement and paid subscriptions. The Webers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year(r) 2006 Award in the Minnesota and Dakotas region.

W3i, owner of Freeze.com, Ringtone.com, Screensaver.com and Wallpapers.com, was established in January, 2007, to unite all its business entities. Freeze.com, now W3i, was founded in 2000. Today it employs more than 60 Internet professionals. To learn more about W3i, visit www.w3i.com for more information.

To download this press release in pdf format, please click here.

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New, moving or expanding: Freeze.com changes name

Thursday, January 18th, 2007

St. Cloud interactive marketing company Freeze.com LLC changed its name this month to W3i.

The new name reflects the company’s move to promote its interactive services on the World Wide Web, Chief Executive Robert Weber said.

Each W also represents the three Weber brothers who started the company in 2000.

Freeze.com has grown to a $30 million company with 85 million subscribers and about 200 advertisers supporting its free ringtones, screensavers, clip art and computer wallpaper.

The company provides marketing programs, including display advertising, software marketing and product placement.

W3i is the parent company of , , and .

The company was awarded the Ernst & Young Entrepreneur of the Year 2006 Award for companies in e-business in Minnesota, North Dakota and South Dakota. (Article from The Saint Cloud Times, January 17, 2007)

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Freeze.com Founders Share Ideas with the Nation’s Leading Entrepreneurs

Friday, November 17th, 2006

’s founders participated in the Ernst & Young Conference held in Palm Springs, after being nominated for the Ernst & Young National Entrepreneur of the Year Award. Previous national award winners that were also in attendance included Richard Shulze, Founder of Best Buy Co., John Mackey, CEO of Whole Foods Market, and Herb Kohler, Chairman of Kohler Company.

As pictured on The Desert Sun Springs website, the CEO of the Atlanta Falcons NFL team and co-founder of Home Depot, Arthur Blank spoke to ’s founders and other leading entrepreneurs at the national Ernst and Young Entrepreneur of the Year conference held at Desert Springs Marriott in Palm Springs, Calif. on Friday morning, November 17, 2006.

Ernst & Young Conference #1 | Ernst & Young Conference #2

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Freeze.com CEO, Robert Weber, to present at 20th annual Minnesota Venture Finance Conference

Wednesday, October 11th, 2006

is a featured speaker at the Minnesota Venture Finance Conference where attendees are expected to include 400 registered investors and presenting companies.

Continuing in the expansion mode projects to top its $25 million 2005 sales as it capitalizes on its entry into the ringtone category and its continued growth of its core business, online marketing services. “The time is right to leverage our marketing services with the Net Generation. This hard-to-reach audience is a perfect-fit for our new property, and ring tone promotional offers.”

“To continue our momentum we have increased our employee count by nearly 100% this year and we expect continued growth in the future.” comments Rob. Previous presenters at the fall conference include Spine-Tech, Xiotech, Compellent, Select Comfort, Digital River, Life Time Fitness, Definity Health, SimonDelivers and Intratherapeutics.

About Freeze.com, LLC
is a specialist in online marketing services utilizing over 80 million registered users. Since 2001 it has been a leading provider of results-based interactive marketing services. Much of the company’s success is due to the promotion of free products through its websites, , , and , as well as thousands of sites throughout the Internet. The Webers, owners of , are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region.

About Minnesota Venture Finance Conference
www.collaborative.net/venture_conference_2006

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Robert Weber, CEO of Freeze.com, LLC, Encourages Future Business Leaders To Consider The Technology Sector and Think Entrepreneur at the 2006 Minnesota Business Venture

Tuesday, August 22nd, 2006

To view the full article click here (PDF, 15kb)

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Freeze.com LLC, Aaron Weber, Robert Weber and Ryan Weber, Named Ernst & Young Entrepreneur Of The Year (c) 2006 Award Winner in Minnesota and Dakotas Region

Friday, June 9th, 2006

To view this article as a PDF (8kb), click here.

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Freeze.com, specializing in online marketing services, honored with Entrepreneur of the Year Award!

Thursday, May 11th, 2006

On behalf of Freeze.com, Ryan and Aaron Weber, accepted the AEC Entrepreneur of the Year Award at the May 8th award dinner of the Anderson Entrepreneurial Center, St. Cloud, MN.

To view this article as a PDF click here.

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