Are you an Affiliate?  In working with affiliates for several years, I’ve put together a list of the top three ways to improve your payout with Affiliate Networks.

1. Communication. It’s obvious, it’s a daily function of our business, but it is not always used by affiliates to properly convey their key measurements of value. For example, if the users on your site skew female, and the marketing materials you receive from publishers are targeted at males, let your publisher manager know so he can get more targeted materials for you that will increase your epc, and help drive up your rates.
2. As our industry continues to find more ways to optimize campaigns through AFS-type systems, the open flow of information pertaining to the way an affiliate drives traffic is a crucial ingredient. When shared properly with publishers, it creates opportunities to identify poor traffic sources and helps steer an affiliate toward better-performing traffic sources. Working with your publisher manager to accomplish this will create value for you and the publisher that can get you to the next rate level.
3. What is the user experience when they go through your download process? Have you actually run through it? If not, objectively go through the download to actually experience what you are asking your users to go through. By doing this, you can find numerous tweaks that will enhance the user experience, increase your epc, and help you reach your targeted ROI.

There are numerous publisher managers who will work with you on these improvements, as well as many others. For further details on ways to improve your current payouts, or if you are interested in more information on W3i’s Affiliate Program, please feel free to contact Chris Brama at chris.brama@w3i.com.

Chris Brama, Account Executive, W3i Holdings, LLC
Chris uses a consultative approach to growing W3i’s affiliate partners’ business.