The Process of Software Marketing Optimization
Most software marketers know that they can see big results in their advertising campaigns by focusing on the continuous innovation surrounding the various components of their user’s initial experience with their application. Specifically, by focusing on how their users are progressing through the various steps of their user experience (often referred to as a “funnel”), software marketers are able to identify key obstacles preventing the success of a user’s initial experience. Once obstacles are identified, the marketer can then focus on eliminating these bottlenecks in the funnel to maximize the return of their advertising dollars. Most often, these steps consist of a landing page, a download, an install, and the actual first use of their software application.
At W3i, we focus on creating a marketplace through our Download Network to help software marketers and publishers maximize the effectiveness of working together. As we end 2008, and look ahead to 2009, we promise to leverage our network’s growing scale to provide even more robust tools than ever before, in order to enable the successful mass distribution of digital consumer desktop software through strategic bundling alliances.
“Big things are accomplished only through the perfection of minor details.” –John Wooden
Happy New Year!
Rob Weber, Vice President of Business Development and Co-Founder, W3i, LLC
Rob is an Internet marketing pioneer with over eight, profitable years evolving W3i (owner of Freeze.com) in the Integrated Interactive Media industry.
