St. Cloud, Minnesota – October 9, 2009 – W3i Holdings, LLC announced today that Lisa Nistler was appointed Vice President of Marketing.

Lisa will be responsible for W3i’s marketing strategy and functions including: Owned and Operated web sites, creative services, usability, and client relationships.

Prior to joining W3i, Nistler was Vice President of Marketing and Technology at St. Francis Private School, where she was responsible for all traditional and interactive marketing, as well as technology educator. Lisa has extensive experience leading strategic account teams at technology companies. Before St. Francis, Nistler led Digital River’s strategic account development organization, focused on interactive marketing, optimization, and global ecommerce. Nistler has a broad-based background that spans technology, retail, direct marketing, agency, and academia.

Lisa attended the University of Colorado, Boulder, focusing on interior design, and the Minnesota School of Business, focusing on business administration.

Nistler will report to Andy Johnson, CEO. “Lisa is a key member of our team and is very committed to the growth of W3i. We congratulate her as she takes on new responsibilities in this leadership role,” comments Andy.

About W3i:
W3i, an application network that increases revenue, distribution and engagement for Windows applications and plug-ins, combines the demand for free and trial applications monetized by the distribution of recommended, relevant applications when the consumer is in the installation mindset. The W3i Application Network uses InstallIQ, W3i’s proprietary Windows installation manager, the first installation manager to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 300 million installs–currently over 9.6 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

Press Contact:
Deborah Manthei
W3i Holdings, LLC.
deborah.manthei@W3i.com
320-257-7571